INSIDE BAD WAIFU
BAD WAIFU is a Ready-To-Wear clothing brand and online retailer offering a wide range of garment types based in the United States. BAD WAIFU fulfills the demand for fashion inspired garments such as video games, anime, and pop culture.
Currently BAD WAIFU is a limited liability company (LLC), working with independent contractors and manufacturing companies. The company is a black-owned business located in Washington D.C. while its products are nationally and internationally produced and manufactured. Products will be sold via ecommerce and wholesaling. Moreover, BAD WAIFU’s development is aided by YAO AYEH STUDIOS.
BAD WAIFU embodies empowerment, support, and strength with a mission to make each and every individual feel extraordinary and powerful as they inspire to be the very best version of themselves.
OUR CORE VALUES
Family Our community of anime lovers and gamers stretch all the way across the globe. We are a family of like-minded individuals working to bring our respective visions to life.
Progression Our products exist at the intersect of engineering and art. To remain at the forefront of both, we need to be fearlessly progressive and consistently future-conscious. We are not future-proof. We are the future.
Vision In everything we do, be true to our own vision and respectful of others. We are here to bring ideas to life. There is no idea too big, or too small.
OWNER & CREATIVE DIRECTOR PROFILE
Linda’s interest in anime and video games has always played a huge part of her life growing up. It paved the way for her studies in International Business and Global Security Services. Linda studied aboard in Gunma, Japan and Hong Kong at Chinese Hong Kong University.
BAD WAIFU is a solution focused approach on fashion retail for lifestyle trends. Through research, Linda deduced and concluded that the fashion market lacks options available to women that offered the right support, coverage or style – furthermore inspired by anime and pop culture. As a result, Linda began creating such products by cutting and manipulating clothes to bring her vision to life.
BAD WAIFU is Linda’s solution to the missing piece in fashion and it has proven to work. Each piece is designed to excite, enhance, and build confidence in its respective market.